HOW DO YOU GIVE THE WORLD’S SAFEST CAR SEAT A PRICELESS PERSONALITY?
core strategy, content strategy
We give your brand quite the story
services
STRATEGIC NARRATIVE
CORE MESSAGING
THOUGHT LEADERSHIP
We give your brand quite the story
services
STRATEGIC NARRATIVE
CORE MESSAGING
THOUGHT LEADERSHIP
1
First
impression
matter
IN A WORLD WHERE DECISIONS ARE MADE IN A MATTER OF SECONDS, YOU ONLY GET ONE SHOT.
Whether you’re targeting investors, customers or users, you not only have to get to the point quickly, you have to give them a reason to believe you’re about to make their lives better, or at least make life itself better.
Strong strategic core messaging is what lies behind that strong first impression.
IT IS ALSO THE FOUNDATION FOR WHATEVER COMES NEXT
WE PARTNER WITH AMBITIOUS FOUNDERS AND EXECUTIVE TEAMS WHO WANT TO STAND OUT AND GO BIG
2
how we think
select
strategies
A:
HOW DO YOU GIVE THE WORLD’S SAFEST CAR SEAT A PRICELESS PERSONALITY?
core strategy, content strategy
client:
babyark
1-7
b:
HOW TO HELP AN ADTECH COMPANY STOP USING GENERIC MUMBOJUMBO LINGO MUMBOJUMBO?
BRAND STRATEGY, CORE MESSAGING
client:
APPALGO / ADTECH
2-7
C:
HOW DO YOU CARVE A LUCRATIVE NICHE BETWEEN PROFESSIONAL EVENT PLANNERS AND GOOGLE?
BRAND STRATEGY, NAMING, CORE MESSAGING, PRODUCT DEVELOPMENT
client:
PURPLE / EVENT INDUSTRY
3-7
D:
HOW TO TURN A NEW DOG FOOD BRAND INTO A LIFESTYLE
CHOICE?
BRAND STRATEGY, NAMING, CORE MESSAGING
client:
BOOSA & CO. / CONSUMER
4-7
E:
HOW TO HELP BOTH RECRUITERS AND CANDIDATES FIND A BETTER FIT?
BRAND STRATEGY, CORE MESSAGING
client:
PERFECT / AI RECRUITMENT
5-7
F:
HOW DO YOU TURN A NEW WINE BRAND INTO A MILLENNIAL’S SECRET SAUCE FOR DATING?
CONTENT STRATEGY
client:
MINE / CONSUMER
6-7
G:
HOW TO CONNECT AN
INNOVATIVE STORAGE SOLUTION WITH DIGITAL NOMADS?
STRATEGIC NARRATIVE, CORE MESSAGING
client:
FLEX STORAGE /LOGISTICS & STORAGE
7-7
how we
get three
THE STRATEGIC NARRATIVE PROCESS
01.
ask
Deep dive into your business, interviews with key stakeholders, client surveys.
02.
research
Competitive landscape, customer motivators, cultural contexts, emerging trends.
03.
THINK
Walk, run, swim, lift, play tennis, meditate, drink, eat, dream.
04.
SIT DOWN & WRITE
Articulate the brand’s opportunities, ‘big idea’, core story.
includes
COMPETITIVE LANDSCAPE
BRAND OPPORTUNITIES
REASONS TO BELIEVE
MISSION STATEMENT
VISION
TAGLINE
MANIFESTO AND MINIFESTO
TONE OF VOICE
HIGH-LEVEL MESSAGING AND HIERARCHY
cost
$15k
time
30 days
3
other
services
we offer
A:
day 1 content
Turning the internal strategic narrative into external core content for Day 1.
Includes
Website copy, Company deck, Welcome series.
cost
$15k
time
30 days
B:
brand naming
Great brands have great names that already tell a core story. Ideal for startups that want to make a strong name for themselves from the get go.
cost
$7.5k
time
15 days
C:
CONTENT STRATEGY
A strategic blueprint for quality content based on competitive landscape, key cultural contexts and audience segments.
Includes
Editorial parameters and calendar
cost
$15k
time
30 days
do's
and don'ts
do's
CORE STORY
CONTENT WITH long SHELF LIFE
CHALLENGE CONVENTIONS
PROVOKE DISCUSSION
WORK WITH AMBITIOUS FOUNDERS AND EXECUTIVE TEAMS
TENNIS
don'ts
'VIRAL' CONTENT THAT WILL BRING YOU MILLIONS OF FOLLOWERS
CONTENT WITH SHORT SHELF LIFE
CTRL+C, CTRL+V
YES MAN
WORK WITH CLIENTS WHO WANT MORE OF THE SAME
GOLF
4
Let's
talk